relationship between West and Nike. Partnering with Nike Creative Director, Mark Smith,

Kanye was taken through the product creation process, the same way athletes have with Nike

Design for the past 37 years. The Air Yeezy

creative partnership of Smith and West’s talents as designers yielded a unique Nike

Sportswear sneaker worth the wait. “Kanye is a truly creative talent,” said Smith. “He’

s a natural designer—partnerships like this always enhance the creative experience and the

end product.” West agrees that the partnership with Nike has been exciting. “Nike The Air Yeezy is such an important brand to me,” said

West. So the opportunity to collaborate on a design with Mark Smith and Nike Design has been a dream come true, and a

great experience.

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